Young Frankk is a contemporary jewelry line founded by Christine Young, an artist turned jewelry designer and proud first generation Korean American. Trained as a painter, Young was drawn to jewelry as she experimented with new mediums, creating pieces of wearable art that culminated in a cohesive collection.

Like Young Franks’s jewelry pieces, the visual identity is a careful balance between past and present. Creamy neutrals are combined with bright whites and classical type treatments accompany modern images.

The YF monogram was created using one stroke weight and positioned to increase legibility when stamped on metals. An elegant serif used for all headlines is supported by a Roman-inspired sans to create a pairing reminiscent of old literary works.